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What Is Programmatic Marketing? Guide to Programmatic Ads
WebOct 12, 2024 · What is programmatic advertising? Programmatic ad buying is the use of software to buy digital advertising. While the traditional method includes requests for … WebUltimately, programmatic marketing is the purchasing of digital advertising space through real-time bidding, an alternative to traditional, manual ad space buying. After the advertiser has inputted their desired target audience preferences into a demand-side platform (DSP), programmatic bids can be placed using Artificial Intelligence (AI). toub nfl
Programmatic Glossary & Definitions - Healthy Ads
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